01

Calibrating AI Trust in Aviation for mental health

• Qualitative Interviews, Thematic Analysis
• Developed Trust Calibration Framework for high-stakes AI

02

Defining usability frictions and trust in LLM Analytics Chatbot

• Usability Testing, Heuristic Evaluation, Thematic Analysis
• Resolved 14 friction points; validated 100% user adoption interest

03

Research-driven prototype: AI companion for seniors

• Quantitative Survey (N=132), In-depth Interviews
• Pivoted strategy from "Socializing" to "Emotional Validation"

04

Research leading to $2M seed funding: consumer mobility app for mobility data AI Training

• Foundational Market Research, User Discovery, Interviews
• Raised $2M seed funding, Defined roadmap for new crypto X AI project

05

Revamping EV Charging Search Experience and finding PMF

• Product data analysis, User Interviews, Triangulation
• Optimized PMF and boosted Week 4 retention by 8%

06

Transforming marketing practice with Ad op-Tool development and adoption: 2Y endeavor

• Internal Stakeholder Interviews, Operational Analysis
• Optimized KRW 1B budget; drove 46% revenue increase